The production Veyron was shown for the first time on October 19, 2005 at the Tokyo Motor Show. The official United States launch for the production version occurred at the 2006 Los Angeles International Auto Show in January. Visual differences between the prototype and production Veyrons are slight, but noticeable marks include the addition of marker lights or reflectors on the front fenders and a more pronounced "dorsal spine" on the hood (reminiscent of the Bugatti Atlantic), especially near the windshield.
Six Veyrons were sold at the 2005 Dubai Motor Show in December, reportedly including the demonstration models used on the stands there. These would be the first reported private sales of the car.